bring fun & Excitement to your program …

Vanson supports a variety of ‘gamification’ promotions, including sweepstakes, ‘spin-the-wheel’, badge programs, contests tied to national sports championships, and more.  Gamification provides a viable supplement to the more traditional ‘take action, earn points’ model of most loyalty and incentive programs.  

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The basic idea behind gamification is one of introducing ‘game mechanics’ to motivate interest, participation, a touch of challenge, and ultimately greater loyalty.   At its core, gamification in loyalty and incentive programs generates greater member participation by appealing to people’s competitive nature (and sense of fun!).  Gamification can support the broader program goals, or can be used to drive behavior for a specific goal (such as registration, completing surveys, generating referrals, etc.).

One essential component of loyalty gamification is that it must be easy to participate.  That’s where Vanson comes in.  We have a successful track record of designing and implementing gamification promotions, enabling program members to seamlessly and effortlessly participate in the promotions.