Client Business Need

A major international tire manufacturer was dissatisfied with their channel incentive program, which focuses on retail tire dealer principals and retail salespeople.  Program websites were clunky, hard-to-use, slow, and inaccurate.

 

Vanson Solution

Vanson provides a participant website that is intuitive to use, with accurate point accrual and a robust rewards fulfillment catalog. Participant site features include:

  • Ability to submit sales information by providing invoice copies via image upload, fax, or mail.

  • Greatly expanded rewards catalog for point redemption.

Admin site includes management of members, promotions, claims, points tracking, redemption, communications history, and extensive reporting & program analytics. Features include:

  • Real-time visibility to tires sold, claims, points earned, and redemption activity.

  • Field sales reps’ ability to view customer sales and points earned.

 

Claim Entry / Invoice Submission

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Dashboard Reporting

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Gauges for Tier Tracking

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Member Key Metrics Report

Member+Key+Metrics+Report
 

Point Liability Report (with aging)

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Results

Program has delivered significant year-over-year growth in participating retailers (+3%), and has helped drive sales performance for promoted tire brands.