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Vanson Technology Services

Home
Solutions
Solutions Overview
Loyalty Programs
Channel Incentives
Employee Engagement
Capabilities
Capabilities Overview
Program Strategy & Implementation
Reports & Dashboards
Client Admin Site
Secure Site Hosting
Single Sign-on (SSO)
Claims Entry
Rewards Fulfillment
Education Portal
Gamification
Customer Service Support
Case Studies
Dealer Incentive Program
Retailer Partner Program
Channel Trade Program
Employee Engagement Program
About Us
News + Blog
Contact
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News + Blog

Account Squarespace
July 27, 2020

Early Detection of Loyalty Program Up-Trenders and Down-Trenders

Account Squarespace
July 27, 2020

One of the advantages of identifying loyalty & incentive program customer tiers is the ability to identify (and reward) your best customers, and incent your lower performing customers to buy more. But there’s also the potential to identify movement between tiers. Understanding purchase trends, including up-trenders and down-trenders, can provide an early warning system for customer defection.

Account Squarespace
June 15, 2020

Four Best Practices for Channel Incentive Promotions

Account Squarespace
June 15, 2020

It can be a continual challenge to develop compelling ideas for B2B channel incentive promotions, but maintaining program participant interest is critical for success.

Here are four best practices for your next channel incentive promotion:

Account Squarespace
May 28, 2020

Optimizing Reporting for Loyalty & Incentive Programs

Account Squarespace
May 28, 2020

Operating a loyalty or incentive program without comprehensive reporting and analytics is much like flying in clouds without instruments. Effective reports enable program managers to track key program metrics, including level of participant engagement, incremental sales growth, performance vs. baseline and targets, and more.

Account Squarespace
May 11, 2020

Interesting Perspective on Rebuilding Customer Relationships after COVID

Account Squarespace
May 11, 2020

Our friend and colleague Tres Tronvold has written an interesting perspective (posted on LinkedIn) on how the COVID crisis has changed the current state of business and marketing. See Tres’ thinking here:

Account Squarespace
May 11, 2020

How Vanson is Responding to the Crisis

Account Squarespace
May 11, 2020

Vanson is open for business! Our roots as a technology-first company means that the transition to work-from-home has been relative seamless. Our communication tools enable our team to work collaboratively and productively. We continue to support our clients and their loyalty & incentive programs. Read more …

Guest User
May 4, 2020

Technology & Your Loyalty Program - The Unseen Engine

Guest User
May 4, 2020

The primary loyalty/incentive program focus for most companies (and their agencies) tends to be program strategy, value proposition, and creative execution – all critical elements for success. But there is a fourth element – the underlying technology powering your program – that is equally critical for a loyalty or incentive program.

Tagged: Loyalty Technology, Loyalty Security

Account Squarespace
May 4, 2020
Gamification

Leveraging Spin-the-Wheel Promotions to Drive Loyalty Program Excitement

Account Squarespace
May 4, 2020
Gamification

The Spin-the-Wheel game has been one of Vanson’s more successful promotions. Everyone likes to spin a wheel to earn points or prizes, especially when they can win something on every spin — there are no losing spins on our platform. This promotion works particularly well for sales teams or other competitive environments.

Tagged: Spin-the-Wheel, Gamification

Account Squarespace
April 30, 2020

Keep Your Loyalty Program Secure Against Hackers

Account Squarespace
April 30, 2020

Websites are under constant attack from hackers. Sites hosting loyalty and incentive programs are prime targets, given they manage the currency of points. Protecting against those attacks is a critical function of any company hosting loyalty and incentive program websites, and should include these measures …

Tagged: Hackers

Account Squarespace
April 23, 2020

Using Single Sign-On to Simplify Loyalty Program Access

Account Squarespace
April 23, 2020

Many employee engagement programs, and some channel partner incentive programs, benefit from a ‘single sign-on’ approach to username and password authentication. Single sign-on enables participants to gain access to system without using a different username or password.

Tagged: Single Sign-On

Account Squarespace
April 20, 2020

Leverage Spot Rewards in Your Channel Partner Program

Account Squarespace
April 20, 2020

Spot Rewards can be an effective mechanism to recognize channel partners by distributing special point-earning codes to customers. Here’s how a channel incentive system can support Spot Rewards …

Account Squarespace
February 17, 2020

Six Important Elements for Channel Incentive Programs

Account Squarespace
February 17, 2020

Done right, channel incentive programs can help you increase sales, profits, loyalty and product knowledge. And, no matter how your channel is structured (distributors, dealers, independent/captive) you can achieve your goals by including six program elements …

Account Squarespace
January 28, 2020

Employee Engagement is Serious Business

Account Squarespace
January 28, 2020

Many recent employee surveys indicate that between 50% and 70% of employees are not fully engaged at work. Here are five reasons why this is important …

Tagged: Employee Engagement, Employee Satisfaction

Account Squarespace
January 8, 2020
Claim Processing

Designing an Effective Claim Process for Your Incentive Program

Account Squarespace
January 8, 2020
Claim Processing

Ideally channel partner programs have the ability to track sales using data files that can be readily processed and fed into a points-tracking engine. Unfortunately not all programs lend themselves to electronic file transfers. Here are some helpful ways to manage claims …

Tagged: Claim Process, Points Tracking, Invoice Upload

Account Squarespace
December 5, 2019

Leveraging Education Portals in Your Dealer Incentive Programs

Account Squarespace
December 5, 2019

Education Portals can serve as an excellent platform for communicating critical information about your offerings.

Frankly it can be hard to keep employees and channel partners (such as distributors or dealers) fully informed about your products and services, and your critical points of difference. But the simple fact is the more they know, the better they can sell your products. Education portals can also build loyalty to you as a trusted and valued partner. Here’s more on how …

Tagged: Education, Portals, Dealer Info

Account Squarespace
November 26, 2019
Fulfillment

Four Keys to Rewards Fulfillment

Account Squarespace
November 26, 2019
Fulfillment

Rewards fulfillment is a critical component of a successful loyalty and incentive program.  Program participants have four simple but important requirements -- large selection of available merchandise, the right rewards mix, easy ordering process, and quick shipments….

Tagged: Rewards, Fulfillment, Reward Options

Account Squarespace
October 18, 2019
Gamification

Seven Ways to Use Gamification

Account Squarespace
October 18, 2019
Gamification

Gamification can be an effective technique to increase participant engagement in loyalty and incentive programs.  Gamification can appeal to people's competitive nature (and sense of fun!). 

Vanson has effectively used Gamification in its clients' programs.  Here are seven ways to use Gamification….

Tagged: Spin The Wheel, Badges, Scavenger, Secret Shopper, Warehouse Run

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If you are looking for a loyalty & incentive technology partner, we’d be delighted to start the journey with you!

 
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