Our friend and colleague Tres Tronvold has written an interesting perspective (posted on LinkedIn) on how the COVID crisis has changed the current state of business and marketing.
See Tres’ thinking here: https://www.linkedin.com/pulse/rebuilding-customer-relationships-post-covid-19-tres-tronvold/?trackingId=uKUR1HVteEwfKsSeCIxe2A%3D%3D
Tres outlines three significant challenges that marketing will face in rebuilding customer relationships — the need to create safer experiences, the need to deal with decreased capacity, and the need to re-establish habit. Worth taking the time to read!